In response to text messages, hundreds of participants wore white and crossed the Brooklyn bridge, boarded Subways and made their way (many unknowingly) to Coney Island. Joining the event without understanding the purpose and following this crowd, I had the distinct impression that I had been swept up in some religious ceremony. This congregation of believers could have been a ritual occurrence – and this only one instance. I found great pleasure in following and not knowing. Wondering if I’d wandered into the pilgrimage of a new techno-cult. The events were characterized by a frenzy of costume, face paint, electronics and the sudden appearance of music, fire dancers and magic elixers when we arrived at meeting points as directed by text message and guides carrying flags.