Mitch Horowitz writes about Psychiana, a “mail order” New Thought religion created by Frank B. Robinson in 1928. Robinson ran the religion from his office in Moscow, Idaho.
“Robinson was probably the first religious figure of the twentieth century to fully grasp the power of advertising and mail-order marketing. But he was more than just that. With only a deeply held conviction and a few hundred dollars in ad money, he brought attention to the neglected needs of millions of people who wanted religion to provide practical guidance in daily life.”