Consumer Temples
Posted by MOR
on 16 Nov 2009
Gizmodo reports on Apple’s newest retail store on the upper west side of Manhattan. The article is called “Inside Apple’s Newest Temple” and in it the author writes:
I call it a temple because the architecture conveys a nearly religious aesthetic, a place to worship Apple, beyond any other Apple store you’ve ever been to. The top floor’s a vast open space, enclosed by spartan stone walls which support a massive glass ceiling. The rows of tables in the main room feel like pews.
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