Google’s Autocomplete Algorithm
A friend shared this series of Google autocomplete search results on a social network, it contains screen captures of Google’s autocomplete feature along with a venn diagram produced from the resulting terms:

I was curious if I would get the same terms, so I tried it. As soon as I found that my results for “Why are Buddhists” were different in than the screen capture in the image above I decided to take more of my own samples. I tried out a few religions that came to mind off the top of my head. Here are the results of my autocomplete searches, taken today between 11:11 and 11:15:
Google autocomplete is described as an “algorithm” that “offers searches that might be similar to the one you’re typing.” Based on the description below of how they are produced, you may have different results when you search:
As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. All of the predicted queries shown have been typed previously by other Google users. The autocomplete dataset is updated frequently to offer fresh and rising search queries. In addition, if you’re signed in to your Google Account and have Web History enabled, you may see search queries from relevant searches that you’ve done in the past.
Fictional Religions
Markus Davidsen at Aarhus University is writing a fascinating dissertation on “Fictional Religions: The Morphology and Reception of Invented Religions embedded in Works of Fiction.”
He describes his project as:
“about two types of religions, fictional religions and fiction based religions. By ‘fictional religions’ I understand religions, spiritualities and magic systems which are embedded in works of fiction, be that literature, films or TV series. Such fictional religions are transformed into ‘fiction based religions’ when certain fans form religious groups based on the concepts and rituals of the fictional religions. Examples of fiction based religions include Jediism which is based on the Jedi religion in George Lucas’ Star Wars movies, Church of All Worlds which is based on the church of the same name in Robert Heinlein’s science fiction classic Stranger in a Strange Land and the Church of Satan and Chaos Magickians inventing rituals invoking the monstrous gods from H.P. Lovecraft’s Cthulhu Mythos. Fiction based religions range from divinity directed religion to self-spirituality and from stern belief over playful experimenting to sarcastic anti-religiousity. Some religious groups base themselves almost solely on a fictional model, others blend impulses from fiction with influences from more conventional forms of religion and spirituality.”
I wonder if the worldviews in Dune are influencing any practices today? I would expect to find references to Dune in neopaganism, just as we find frequent references to much of the science fiction/fantasy canon. Also it’s hard to ignore Scientology which was founded by a science fiction writer. I have yet to read James Lewis’s volume on Scientology, and wonder if he addresses this. It would also be interesting to look at the effect of William Gibson’s writing on belief in cyberculture.
Neopagan Technology
My research this summer has been focused on NRMs. Most recently, I’ve been looking at Neopaganism. This includes the general new age-isms, the 2012 movement, some UFO religions, Druids, Ásatrú, Ceremonial Magick and Wicca (in no particular order).
Many of these NRMs reside at an intersection of religion and technology. Witchvox, a “neopagan news/networking” web site, lists “Wicca: A Guide For The Solitary Practitioner” by Scott Cunningham as the “Top Choice” book on Wicca for all age groups based on member voting. One of Cunningham’s follow up books discusses how Wiccan magic is a kind of technology, comparing magic to an operation on a calculator:
“Disbelief also isn’t a satisfactory reason for magical secrecy. The disbelief of others has as much effect on magic as does an unschooled person’s doubt that a calculator can add 2 and 2 to equal 4. The calculator will work, regardless of the observer’s doubt. So, too, will magic.
There are other possible reasons why the calculator won’t perform this simple operation: faulty microchips; low battery power or a lack of batteries; an operator who pushes the incorrect buttons, or a button turned off. Still, observer’s disbelief alone can’t be the case. The same is true of magic. Properly performed, magic will be effective. If energy is raised within the body, programmed with intent, and projected toward its goal with the proper force and visualization, it will be effective.”
From “Living Wicca,” Scott Cunningham