The interpretation of symbolic structures is forced into an infinity of symbolic contextual meanings.

M. M. Bakhtin

Historically, Lions have been symbols of power from the Persian to the British Empires, from Hinduism (Narasimha) to Judaism, Islam and Christianity (see Kings, Judges, Proverbs, Samuel, Isaiah, Daniel, Numbers, Revelations, etc. and of course The Lion, the Witch and the Wardrobe). In Meso and South American traditions Jaguars are associated with creation stories and shamanism.  From Mesopotamia to the Americas, cats and the divine have enjoyed an intimate relationship for  at least 10,000 years. Big cats (genus Panthera) have been deployed as markers for power, virility, nobility, the numinous, and more recently as mascots for Apple’s operating systems.

Apple Inc. has been naming (and code-naming) their operating systems after big cats since the release of OS X 10.0 (Cheeta) in 2001. Their newest release, scheduled for Summer 2011 is called “Lion.” It turns out they’ve chosen a stock photo of a Lion for their marketing materials that was also used by a Belgian anti-immigration nationalist party (Vlaams Belang) in 2007 along with the slogan “Flemish Force.”  Gizmodo reports that the photo, previously available from stock agencies Shutterstock and Fotolia, is called “The King” – though it’s now been removed.

Apple’s Lion (2010)

Vlaams Belang’s Lion (2007)

And, as ZDnet’s Apple Core blog points out, this isn’t the first unusual encounter Apple has had with stock imagery of big cats. For the current release of OS X, 10.6 aka Snow Leopard, they chose to remove blood from the predators mouth.

Snow Leopard

Snow Leopard, cleaned up

The message with Snow Leopard? OS X is fierce, but not too fierce.  Now Apple may be asking: how do you remove the ‘stain’ of an anti-immigration nationalist party from your cat?

“The forms of knowledge that technologies mediate is integral to both a society’s cultural information pool, and to the extramental reality in which they live. Technology itself constitutes an alteration of that relationship — especially as it intervenes in the experiential aspects of that relationship . . . Technologies are in a sense ‘artifacts of knowledge’ (Laughlin 1988b) — they are alterations in material reality that, accompanied by meaning in peoples’ minds, facilitate intentional acts. As such technologies become part of the extramental reality in which we are embedded and to which we must adapt.” (p. 158)

“We would suggest that a society’s technical knowledge is precisely that aspect of their information pool that facilitates an alteration of the relationship between experience and extramental reality through the mediation of techniques and artifacts. In other words, technologies combine information from the culture pool (as meaning) with material and energy in extramental reality that have been purposefully altered in order to afford novel intentional acts.” (p. 159)

Entheogens are the open source religious software that was built to run natively on all of our operating systems.

* The foods of the gods are free.

The Temple of Awakening Divinity. There’s something to this, my friend and I in elementary school used to say while high-fiving: “we’re the TOADS, totally outrageously awesome dudes!”

Little did I know we were right, but it actually stood for Temple Of Awakening Divinity Supplicants.

Learn about the Temple of Awakening Divinity on The Entheogenic Evolution podcast.