Fierce OS
The interpretation of symbolic structures is forced into an infinity of symbolic contextual meanings.
M. M. Bakhtin
Historically, Lions have been symbols of power from the Persian to the British Empires, from Hinduism (Narasimha) to Judaism, Islam and Christianity (see Kings, Judges, Proverbs, Samuel, Isaiah, Daniel, Numbers, Revelations, etc. and of course The Lion, the Witch and the Wardrobe). In Meso and South American traditions Jaguars are associated with creation stories and shamanism. From Mesopotamia to the Americas, cats and the divine have enjoyed an intimate relationship for at least 10,000 years. Big cats (genus Panthera) have been deployed as markers for power, virility, nobility, the numinous, and more recently as mascots for Apple’s operating systems.
Apple Inc. has been naming (and code-naming) their operating systems after big cats since the release of OS X 10.0 (Cheeta) in 2001. Their newest release, scheduled for Summer 2011 is called “Lion.” It turns out they’ve chosen a stock photo of a Lion for their marketing materials that was also used by a Belgian anti-immigration nationalist party (Vlaams Belang) in 2007 along with the slogan “Flemish Force.” Gizmodo reports that the photo, previously available from stock agencies Shutterstock and Fotolia, is called “The King” – though it’s now been removed.
Vlaams Belang’s Lion (2007)
And, as ZDnet’s Apple Core blog points out, this isn’t the first unusual encounter Apple has had with stock imagery of big cats. For the current release of OS X, 10.6 aka Snow Leopard, they chose to remove blood from the predators mouth.
The message with Snow Leopard? OS X is fierce, but not too fierce. Now Apple may be asking: how do you remove the ‘stain’ of an anti-immigration nationalist party from your cat?
“The Swastika in America”
dotshell.net posts about what happened when he tried to put up a Jain poster with a swastika on it.
Pogo
One year ago I blogged about Pogo’s youtube video “Alice” – here’s an insightful post about his music on Poemocracy thanks to Our Future Environment for sending this to me.
You can download Pogo’s amazing creations on last.fm.
History of Science
Imaginative Universe
In “Thick Description: Toward an Interpretive Theory of Culture,” Geertz argues that it is not “ignorance as to how cognition works” that prevents understanding of another culture but rather “lack of familiarity with the imaginative universe within which their acts are signs.”
Practicing the comprehension of alternative imaginative universes is, therefore, the ultimate preparation for cultural anthropology. Enter speculative fiction, mythology, fantasy and role play.
It’s worth noting something about Geertz’s idea of religion:
“A system of symbols which acts to establish powerful, pervasive and long-lasting moods and motivations in men by formulating conceptions of a general order of existence and clothing these conceptions with such an aura of factuality that the moods and motivations seem uniquely realistic.”
(Kunin, Seth D. “Religion; the modern theories” University of Edinburgh 2003)




